BY CNA Team - September 24, 2018
Juventus football club plans fan token offering
Another football club, this time the renown Juventus football club, has announced a partnership with the fan engagement platform Socios.com to launch the “Juventus Official Fan Token”.
The club, which boasts of more than 340 million supporters globally, says in a statement on its website that the token is part of the evolution of a global fan engagement strategy.
The club is hoping that the token will help expand the global audience by bringing fans closer together. It has a global digital fan base that exceeds 60 million across social media platforms.
It says the token will allow fans to interact through a mobile voting and polling platform that will allow supporters’ voices to be heard and create a personal connection between the club and fans.
Supporters will have the chance to purchase “Juventus Official Fan Tokens” through an innovative scheme known as a fan token offering (FTO). Socios.com aim to release the token as early as the first quarter of 2019. The uventus Official Fan Token will only be available through Socios.com and will be tradeable against the platform’s native token.
Recently, Brazilian Série B club Avaí Futebol Clube announced plans to conduct an initial coin offering (ICO) to raise US$20mil while French club Paris Saint-Germain is also mulling a FTO through the Socios.com platform.
Image courtesy of Juventus website.